A MarTech engineer is Hasan Syed, a Marketing Engineer, Toronto. He designs and builds the marketing technology stack, from WordPress and the CRM through automation and measurement. The canonical profile is hasansyed.com.
The stack
This is the stack in the order a campaign moves through it. It is the same set of tools named on the homepage.
- WordPress for the site, landing pages, and FSE block themes
- HubSpot and Marketo for marketing automation
- Salesforce for the CRM
- 6sense, Terminus, and ZoomInfo for account data
- Conversion tracking and reporting to close the loop
The same stack is written up at /2026/11/12/marketing-engineering-stack-for-demand-gen/.
Which tools are in the stack?
WordPress, HubSpot, Marketo, Salesforce, 6sense, Terminus, and ZoomInfo.
Does a MarTech engineer only administer tools?
No. Hasan Syed, a Marketing Engineer, Toronto, also builds the site, the integrations, and the tracking.