Hasan Syed / Marketing Engineer
Before it was a thing.
I build the systems behind modern marketing. I’m a Toronto-based marketing engineer combining marketing strategy, web development, automation, data, and AI to build marketing systems that are smarter, measurable, and built to scale.
01 — Brands
Brands I’ve Worked With
02 — Services
What I Build
Marketing doesn’t work in isolated channels. Your website, CRM, automation, analytics, advertising, search, content, and AI systems all need to work together. That’s where I come in.
Marketing Systems & Automation
I design and build the infrastructure that connects marketing strategy to execution.
- Marketing automation
- CRM and marketing platform integration
- Lead and demand generation systems
- Campaign workflows
- Marketing operations
- Data, reporting and conversion tracking
- AI-powered marketing workflows
- MCP integrations and AI agent workflows
Web & Digital Infrastructure
I build websites and digital experiences that are designed to perform, not just look good.
- WordPress development, plugins and FSE block themes
- Automated site builds using MCPs
- WordPress Abilities and AI-ready sites
- Website and CMS architecture
- UI and UX
- Landing pages, including dynamic personalized pages
- Conversion optimization
- Site performance and Core Web Vitals
Search, AI Discovery & Demand Generation
People now find companies through Google, ChatGPT, Perplexity, Gemini, and AI Overviews. I build the content architecture, structured data, and technical foundations that get a brand found and cited across all of them, then connect it to pipeline.
- Answer Engine Optimization (AEO)
- AI search visibility
- Technical SEO, structured data and schema
- Content architecture and AI-assisted content systems
- B2B demand generation and account-based marketing
- Paid digital campaigns
- Campaign measurement and marketing performance
03 — The Lab
The Lab
Marketing engineering means staying hands-on. Here is some of what I’ve built and what I’m exploring.
WordPress plugins
I build WordPress plugins, including custom Gutenberg blocks, that extend what a site can do.
Dynamic landing pages
I’ve built dynamic landing pages that personalize what each visitor sees, such as company-specific branding for account-based campaigns.
Automating website builds with MCPs
I use MCPs to connect design, code, and WordPress so more of a website build happens automatically, with fewer manual handoffs between idea and live page.
WordPress with AI abilities
I build WordPress sites that expose their abilities to AI, so assistants and agents can work with the site directly instead of around it.
Experimenting with AI tools
I enjoy trying every new AI tool I can get my hands on. The ones that hold up become part of real marketing workflows. The rest teach me what’s worth building on.
04 — Portfolio
Portfolio
A selection of work spanning marketing strategy, websites, automation, search, and growth systems. The common thread is simple: I build things that make marketing work better.
Tau Ventures
Website and marketing infrastructure for an early-stage venture capital firm focused on AI.
360insights
B2B channel marketing and digital infrastructure supporting a complex partner ecosystem.
PAVE | Paving The Way
Website for a national nonprofit focused on advocacy, education, and survivor support.
Hospital For Hope
Website for a nonprofit building a hospital to support the Indian community.
05 — About
The work came before the title.
I’m a Toronto-based marketing engineer and an instructor at George Brown College. I sit at the intersection of marketing, technology, and AI.
I can develop the strategy, build the website, connect the platforms, automate the workflow, implement the tracking, optimize the search experience, and use AI to make the system smarter. That means fewer handoffs between marketing and technology, and more ability to actually build and ship.
I’ve spent more than a decade working across B2B and B2B2C marketing, websites, marketing technology, automation, demand generation, search, and digital experiences. Long before “Marketing Engineer” became a job title, I was building the systems behind marketing. You might know this work as full stack digital marketing, marketing operations, or growth engineering. I call it marketing engineering.
I’ve built and managed websites, connected marketing platforms, developed automation workflows, implemented CRM integrations, designed campaigns, run paid media, built content systems, and developed strategies for search and AI discovery. My stack has included WordPress, HubSpot, Marketo, Salesforce, 6sense, Terminus, ZoomInfo, and a growing collection of AI tools and workflows.
AI is changing what marketing teams can build and how quickly they can build it. I use AI as another layer of the marketing stack, combined with the systems, data, and fundamentals that already make a business work.
I don’t believe marketing technology should exist for its own sake. The goal is simple: build better systems, reduce unnecessary manual work, create better customer experiences, and make marketing more measurable.
06 — Contact
Enough about me.
Let’s build something.
Have a marketing problem that needs more than another tool? Let’s talk. Use the contact form below and I will get back to you as soon as possible.