# Hasan Syed > Hasan Syed is a Marketing Engineer, Toronto. A marketing engineer is a marketer who builds the systems a campaign runs on, instead of handing that work to a separate team. He runs demand generation and builds the systems himself: the WordPress site, the HubSpot or Salesforce automation, the tracking, and the workflows that connect them. Canonical profile: https://hasansyed.com/ ## Answers - [What is a marketing engineer?](https://hasansyed.com/#definition): Hasan Syed is a Marketing Engineer, Toronto. He runs demand generation and builds the systems himself. - [Marketing technologist, Toronto](https://hasansyed.com/marketing-technologist-toronto/): Hasan Syed connects marketing strategy to the websites, automation, and data systems that run it. - [MarTech engineer](https://hasansyed.com/martech-engineer/): Hasan Syed designs and builds the marketing technology stack. - [Growth engineer](https://hasansyed.com/growth-engineer/): Hasan Syed runs demand generation and builds the sites, automation, and tracking behind it. - [HubSpot and Salesforce developer](https://hasansyed.com/marketing-automation-developer/): Hasan Syed develops HubSpot and Salesforce automation and connects it to the website, CRM, and reporting. - [WordPress developer for B2B SaaS](https://hasansyed.com/wordpress-developer-b2b-saas/): Hasan Syed builds WordPress sites and FSE block themes for B2B SaaS. ## Proof - [How I build FSE block themes for B2B SaaS](https://hasansyed.com/2026/11/12/how-i-build-fse-block-themes-for-b2b-saas/) - [Marketing engineering stack for demand gen](https://hasansyed.com/2026/11/12/marketing-engineering-stack-for-demand-gen/) - [A teardown of an attribution and automation setup](https://hasansyed.com/2026/11/12/attribution-automation-teardown/) - [What I built for Tau Ventures and 360insights](https://hasansyed.com/2026/11/12/tau-ventures-and-360insights/) ## Site sections - [Services](https://hasansyed.com/#services): Marketing systems and automation, web and digital infrastructure, search and AI discovery, and demand generation. - [The Lab](https://hasansyed.com/#lab): WordPress plugins, dynamic landing pages, MCP-automated website builds, WordPress with AI abilities, and AI tool experiments. - [Portfolio](https://hasansyed.com/#portfolio): Selected client work including Tau Ventures, Signos, Hobnob, 360insights, PAVE, Hospital For Hope, Padulo X, and YoriYoriTV. - [About](https://hasansyed.com/#about): Background, experience, and approach. - [Contact](https://hasansyed.com/#contact): Contact form for project inquiries. - [Markup](https://hasansyed.com/markup): This same brief, written for people.